The importance of blogging for musicians

The importance of blogging for musicians

In this article, we are going to have a look at the importance of blogging for musicians. Let’s face it, the more exposure your music gets the bigger the chances of booking shows and building a solid fan base. Now that we’re all predominantly technology-based and attention is mainly online, social media becomes the platform to use in spreading your message far and wide. It would be a mistake not to do take advantage of this. But how do you take the best advantage of the power of social media? One very effective way is by regular blogging.

Doing so can vastly increase your popularity and become an integral part of how you market your music. 

Why musicians should be blogging.

  • It allows your fans to stay as up-to-date and relevant as possible
  • It becomes a solid platform to engage with your fans that allows a space for open communication. This is crucial to your success in building a community of loyal fans.
  • It gives you fans material to share with their friends.
  • It is a low-cost option where you can discuss subjects which you are passionate about.
  • You can get opinions on what is working and what isn’t.
  • It shows some of the effort and passion that you put into your music.

Give your fans something worthwhile to share.

Social media is a great way to keep your fans in the loop about any new content and shows that are approaching and allowing them to spread it to their friends. Be aware, there’s nothing more frustrating than seeing a bands website that hasn’t been updated in a year. You’re left searching google to find out when and where you can access their music and any other information. We call this the Ghost Town website.

Having those social media platforms then allows you to share these blog entries from your page and is a great way to reach your target audience. Rather than sharing articles written by other people. Only sharing direct links to your new songs can be rather limiting in that it doesn’t always generate as much buzz around your music.

Fatten it up with a blog on intriguing topics based around what you are trying to say with your music. This can ultimately lead to more ‘sharing’ and ‘likes’ and improve your chances of exposure. This will allow your followers and supporters to share your articles on their page and their friends can read and share them too. This will generate more views and increased opportunities for your music to be heard.

Build relationships with your blog.

Blogging is a fantastic way to build relationships with other musicians and your fan base as well. Putting yourself out there and being seen shouldn’t be underestimated as a means of gaining support and common ground with others. They may have never found you otherwise. Partnerships and friendships go a long way in the music industry and may even lead to collaborations with other musicians.

Putting in that extra effort to create something archival and concrete really drives home the fact that you love what you do, you want others to know about it and you want to stay engaged with the latest and greatest. That effort is highly regarded and that passion will not only shine through in your music but even off stage.

In our next article, we will have a look at some specific “do’s and don’ts” of blogging for musicians, including some examples of what you should be talking about. If you have any questions about the topic please leave them below. We’d love to hear from you.

Leave a Comment

What our customers say about Premium Band Sites:

The Silverline

The Silverline

“We used Mark Gibson and Premium Band Sites to create the website for our duo The Silverline.

What an outstanding job!! We’ve had sites created in the past that can’t compare to the work Mark did for us. He totally captured the feel and vibe of what we do. Mark totally “Got” where we wanted to go with the site and created exactly what we had in our hearts to do.
Done in record time and for a reasonable price. We consider Mark not only our “Web” guy but also a friend.
We highly recommend Mark Gibson and Premium Band Sites for the best website to kick start your musical career.”
Rudy Miranda

Rudy Miranda (Australian Session Drummer)

I found it very easy to convey my thoughts & ideas to Mark when creating my website.
He’s patient and a great communicator and goes out of his way to achieve a high quality and professional product for his customers.
I’m very pleased with the results and any technical issues have been quickly addressed and fixed.
If you’re looking to create a Professional Band or Musician Website, I would highly recommend you contact Mark Gibson @ Premium Band Sites today.”

Brad Marks

Brad Marks

“When I decided I needed a new website I was pointed in the direction of Mark Gibson.
From the start, Mark was very proactive in making sure he knew exactly what I wanted from my website and I couldn’t have asked for a better end result. Mark is very friendly and happy to answer any questions and provide any advice he can. I highly recommend anyone looking to start a website to give him a call, you won’t be disappointed.”

Herm Kovac - Ted Mulry Gang

Herm Kovac, Drummer TMG

“When TMG (Ted Mulry Gang) decided to hit the road again the first thing we had to do was get a website up and running and our socials taken care of.
Mark Gibson from Premium Band Sites came highly recommended and in no time had our website created and up and running and we were happy from day one, didn’t change a thing.
When it came to a Facebook Campaign to push our gigs Mark was there to advise us and to get in place.
I highly recommend Mark to any band or solo artist. He knows his stuff but more importantly
, he knows his music.”

George Sich

George Sich

Thank-you for my website, I could not be more pleased with the finished product. It looks fantastic on either computer, or mobile phone, and I love the functionality, especially the seamless interaction with the e-commerce site. Very well done, sir!”

Merilyn Steele

Merilyn Steele

“I recently had a new website created by Mark Gibson and I’m so happy with it! I can manage my own updates, gigs, posts and news and it is so easy. Mark was so great to work with as well and charged a very reasonable fee too. Highly recommend him if you want a new site.”