Marketing & Promotion
A simple template for writing a regular newsletter
In this article I will show you how a simple template can make writing a regular newsletter easy. Most good musicians understand the value of having a regular email newsletter but many find it hard. What do you write about? How long should it be? How often do I need to send it? Do I…
Read MoreShould a musician have a website or a Facebook page?
Should a musician have a website or a Facebook page? This is a question I’ve been asked many times. As a musician or band, you need to have the best possible exposure online. It is simply essential these days but do you really want to spend time & money on a website if a free…
Read MoreThe importance of blogging for musicians
In this article, we are going to have a look at the importance of blogging for musicians. Let’s face it, the more exposure your music gets the bigger the chances of booking shows and building a solid fan base. Now that we’re all predominantly technology-based and attention is mainly online, social media becomes the platform…
Read MoreTips on getting your Demo Recording heard
You’re standing there with your shiny new demo recording in your hand with a grin from ear to ear. It sounds fantastic! You think to yourself “now all I’ve got to do is get that person at the record company or the management company or the movie soundtrack people or the DJ at the local…
Read MoreHow Do I Make My Press Kit Stand Out From The Crowd? – Part 4 -Format.
In the first three articles in this series, we looked at the importance of good content in your press kit. In this article, we will be looking at the “Format” of your press kit. Format covers a number of aspects including how it looks and its styling, as well as how it is presented, either…
Read MoreBuilding an Effective Press Kit for Musicians and Bands – Part 3 – Some Marketing
Marketing for musicians can be hard and some musicians get all bent out of shape when you mention words like “marketing” or “sales”. This is something you are simply going to have to deal with at some point if you are trying to push your music. If you truly believe you shouldn’t have to be…
Read MoreBuilding an Effective Press Kit for Musicians and Bands – Part 2 – Bio Basics
All bands and musicians need a good bio. “What is a bio exactly?” I hear you say. Wikipedia defines a bio like this: “Greek words ‘bios’ meaning ‘life’, and ‘graphos‘ meaning ‘write’ is an account of a person’s life, usually published in the form of a book or essay, or in some other form… A…
Read MoreBuilding an Effective Press Kit for Musicians and Bands – Part 1 – Overview
A Press Kit is still one of the most vital tools for musicians and bands. Yet, most people don’t know how to make one. This series will show you how step by step but first, a little background. A few years back I ran an internet radio station as a hobby. Consequently, I dealt with…
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