The importance of blogging for musicians

In this article, we are going to have a look at the importance of blogging for musicians. Let’s face it, the more exposure your music gets the bigger the chances of booking shows and building a solid fan base. Now that we’re all predominantly technology-based and attention is mainly online, social media becomes the platform to use in spreading your message far and wide. It would be a mistake not to do take advantage of this. But how do you take the best advantage of the power of social media? One very effective way is by regular blogging.

Doing so can vastly increase your popularity and become an integral part of how you market your music. 

Why musicians should be blogging.

• It allows your fans to stay as up-to-date and relevant as possible
• It becomes a solid platform to engage with your fans that allows a space for open communication. This is crucial to your success in building a community of loyal fans.
• It gives you fans material to share with their friends.
• It is a low-cost option where you can discuss subjects which you are passionate about.
• You can get opinions on what is working and what isn’t.
• It shows some of the effort and passion that you put into your music.

Give your fans something worthwhile to share.

Social media is a great way to keep your fans in the loop about any new content and shows that are approaching and allowing them to spread it to their friends. Be aware, there’s nothing more frustrating than seeing a bands website that hasn’t been updated in a year. You’re left searching google to find out when and where you can access their music and any other information. We call this the Ghost Town website.

Having those social media platforms then allows you to share these blog entries from your page and is a great way to reach your target audience. Rather than sharing articles written by other people. Only sharing direct links to your new songs can be rather limiting in that it doesn’t always generate as much buzz around your music.

Fatten it up with a blog on intriguing topics based around what you are trying to say with your music. This can ultimately lead to more ‘sharing’ and ‘likes’ and improve your chances of exposure. This will allow your followers and supporters to share your articles on their page and their friends can read and share them too. This will generate more views and increased opportunities for your music to be heard.

Build relationships with your blog.

Blogging is a fantastic way to build relationships with other musicians and your fan base as well. Putting yourself out there and being seen shouldn’t be underestimated as a means of gaining support and common ground with others. They may have never found you otherwise. Partnerships and friendships go a long way in the music industry and may even lead to collaborations with other musicians.

Putting in that extra effort to create something archival and concrete really drives home the fact that you love what you do, you want others to know about it and you want to stay engaged with the latest and greatest. That effort is highly regarded and that passion will not only shine through in your music but even off stage.

In our next article, we will have a look at some specific “do’s and don’ts” of blogging for musicians, including some examples of what you should be talking about. If you have any questions about the topic please leave them below. We’d love to hear from you.